SMELLI + CO.
Class assignment to create an online brand. We were to concept and design style guidelines, a logo, iconography, print and digital advertising, and web design to holistically build the brand.
I created Smelli + Co., an online retailer that sells air fresheners. The brand prioritizes being "down-to-earth" from the way the brand's tone is witty and humorous to how the packaging and product is made of recycled materials. As it was a challenge to represent a company that specializes in scents purely online, the consistent and simple style of messaging, iconography, and sub-brands (scents) allowed for Smelli + Co. to come to life.